For one-hundred consecutive days, in an effort to bridge my two passions, I re-imagined iconic works of art solely out of scrapped bicycle parts. What resulted was a runaway viral internet sensation.
Started by renowned graphic designer Michael Bierut, 100 Day projects are an exercise in discipline and creativity. Michael has said “It’s easy to be energized when you’re in the grip of a big idea. But what do you do when you don’t have anything to work with? Just stay in bed? I’ve always had a fascination with the ways that creative people balance inspiration and discipline in their working lives. The only way to experience this kind of discipline is to subject yourself to it.” (source: Design Observer)
I took Michael's challenge and used it as an opportunity to brand myself as a designer and cyclist. For years I found that in the bike world I would frequently be speaking about the value of design, while at the design office I became a transportation advocate. I wanted something that bridged these two worlds, and 100 Hoopties became that bridge.
Being highly resourceful is a skill that has always set me apart from others. This project in particular was an exercise in making do with what you have, and in that, special things happen. You begin to let go of perfection and embrace the imperfections. It was critical to make quick decisions while working on Hoopties because there simply wasn’t time to noodle a design for hours. In the end, 100 Hoopties was as much a design challenge as it was a personal challenge to face my fear of perfection.
Almost immediately, the project took off like a rocket when Maria Popova from Brain Pickings featured it on her blog. Over the course of the project, the website received 25,000 unique visitors and was published by over 100 media outlets worldwide.
The thing people fail to mention about going viral, was how managing the media, licensing contracts and requests for interviews becomes a full time job on its own. Over a year later, the project is still being published and shared around the web.
— Design in Everything is Design by Jessica Hische and Josh Higgins in memory of Doyald Young, 2012